Build a week your brain actually wants to
show up for.
A mini course and planning tool for neurodivergent founders who are done fighting their own brain every Monday morning.

free
Two things. One system.
The mini course — Build Your Brain First Week. Five bitesize videos, ten minutes each. Designed for ADHD brains — which means no fluff, no padding, just the ideas that actually change how you work.
The Brain First Weekly Planner. A simple digital planning tool that keeps your work visible and doable. Not another app you'll open twice. A system that works the way your brain does.
Five videos. Fifty minutes. One big shift.
You've probably spent years trying to work like everyone else. Building systems that looked great and lasted a week. Telling yourself you just needed more discipline, more structure, more willpower.
You didn't. You needed a different approach entirely.
"The problem was never your work ethic. It was building a week designed for someone else's brain."
Each video is ten minutes. Genuinely ten minutes — because your attention is valuable and we're not going to waste it.
Five practical lessons for a better week.
- 01
Why your week keeps falling apart
And why it's not your fault. We start with the Monday feeling and get to the real problem fast.
- 02
The Monday Theory
The one reframe that changes everything — not just Mondays, but task switching, project endings, launches, and coming back after a break.
- 03
How neurodivergent brains actually work best
So you can stop designing your week around rules made for someone else's brain.
- 04
Designing your week around your brain
A calmer way to plan your focus, content, money goal, and daily blocks without turning your week into a trap.
- 05
Making it stick
The Brain First approach to consistency — simple, visible, forgiving, and built for real life.
A system that keeps your brain on its own track.
The Brain First Weekly Planner is the digital companion to everything you learn in the course. Simple, calm, designed for the way ND brains actually work.
- One week at a time — no overwhelming long-term view
- Your focus, your content, your money goal, your daily blocks
- A Brain Dump mode for when your head is full and you need to just get it out
- Previous weeks live in The Bin for the quarter, then disappear — no guilt, clean slate
- Works on desktop and mobile. No login, no faff.
Pre-order once. Start building your Brain First week.
Pre-order Brain First Business
From any retailer below. Physical copy — print sales count toward the Sunday Times chart.
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Return here and submit your order confirmation. Takes 30 seconds.
Get instant access
Start the mini course and open the planner tool straight away.

Built because I needed it.
I'm Amanda Perry — neurodivergent founder, author, and creator of Brain First. I built this because I needed it. Every idea in this course came from years of trying to run a business the wrong way before I finally understood why it kept going wrong.
Brain First is the manual I wish I'd had from the start.