Build a week your brain actually wants to
show up for.
A mini course and planning tool for neurodivergent founders who are done fighting their own brain every Monday morning.
“Entrepreneurs with ADHD often feel like they’re fighting their own brain while trying to build a company. Amanda shows them another way. Brain First Business is honest, practical, and deeply empowering. It will change how you work and how you lead.”
The book that finally explains your brain and your business.
Most business advice was written for neurotypical brains. Brain First Business is for the rest of us.
If you have ADHD (or suspect you might), you already know the paradox: you have more ideas than you can hold, more vision than most people can imagine, and yet somehow the basic mechanics of running a business feel like wading through treacle. The planning. The consistency. The admin. The shame spiral when you fall short of standards that were never designed for you in the first place.
Amanda Perry spent 13 years lurching between crises before her diagnosis. This book is what she wishes she'd had from day one.
Brain First Business takes you through the full picture: understanding how your ADHD brain actually works, building a business that genuinely fits it, and tackling the real stuff that keeps neurodivergent founders stuck - burnout, demand avoidance, rejection sensitivity, time blindness, people pleasing, and the exhausting performance of pretending to be someone you're not.
This isn't a book about working harder or fixing yourself. It's about building something your brain can actually sustain, and finally recognising that the way your mind works is an asset, not a liability.
Five practical lessons for a better week.
- 01
Why your week keeps falling apart
And why it's not your fault. We start with the Monday feeling and get to the real problem fast.
- 02
The Monday Theory
The one reframe that changes everything ; not just Mondays, but task switching, project endings, launches, and coming back after a break.
- 03
How neurodivergent brains actually work best
So you can stop designing your week around rules made for someone else's brain.
- 04
Designing your week around your brain
A calmer way to plan your focus, content, money goal, and daily blocks without turning your week into a trap.
- 05
Making it stick
The Brain First approach to consistency ; simple, visible, forgiving, and built for real life.
A system that keeps your brain on its own track.
The Brain First Weekly Planner is the digital companion to everything you learn in the course. Simple, calm, designed for the way ND brains actually work.
- 01One week at a time. No overwhelming long-term view.
- 02Your focus, your content, your money goal, your daily blocks.
- 03A Brain Dump mode for when your head is full and you need to just get it out.
- 04Previous weeks live in The Bin for the quarter, then disappear. No guilt, clean slate.
- 05Works on desktop and mobile. No login, no faff.
Pre-order once. Start building your Brain First week.
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Built because I needed it.
I'm Amanda Perry - neurodivergent founder, author, and creator of Brain First. I built this because I needed it. Every idea in this course came from years of trying to run a business the wrong way before I finally understood why it kept going wrong.
Brain First is the manual I wish I'd had from the start.